As its acronym says, it consists mainly of Advertising in the Place of Sale through the use of counters. This type of display is usually used by brands to promote themselves, launching a product on the market or to improve their brand awareness.
In this type of products, design is the most important because, thanks to them, we will get the attention of the public and therefore increase sales of the product being promoted. The most frequent material that we usually use is metal, wire or rod.
Something positive about the use of these materials is that the PLV has a longer duration and does not suffer deterioration such as the PLV made of cardboard.
Another advantage of being made of metal and that is related to the previous one is that the PLV can be reused for different campaigns only by changing its design. That is, a metal PLV can be used for years without having to reinvest in a new one.
The design and production of materials team has the most innovative experience and techniques to perform any type of design of a PLV. The possible formats are very variant since we have the latest technology for the creation of these.